Market
Chicago, IL
Strategic Services
Custom Fabrication
Event Production
Event Staffing
Graphic Design
Print Production
To increase awareness of Tennessee as a vacation destination, OutCold partnered with VML to bring the TN music scene to Chicago.
OutCold constructed and executed a live-stream video board allowing Chicagoans in Congress Park to experience and interact with artists performing live in TN. This experience created quality interactions for consumers onsite while also generated content to support the production of an award winning campaign generating 1.24 billion earned media impressions.