Tasked with showcasing the off-road capabilities of the Ram 1500, OutCold developed and constructed a custom off-road course and invited consumers to sit back and experience the trucks’ abilities first hand.

OutCold transformed a 15,000 square foot footprint and 600 tons of dirt into a course featuring a stability test with a 30-degree incline, logs simulation, ground clearance test, articulation test, and a 12-foot dirt hill with a 30-degree approach and 35-degree descent. Product specialists hosted consumer ride-alongs while providing information about the trucks’ capabilities.