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Traveling down the Pacific Coast Highway, OutCold boosted awareness for Free People at Nordstrom with a vintage rig that was made for Cali.
The tour hit four Nordstrom-anchored open-air malls over two weekends with a vintage Jeep Willys truck and Airstream Bambi trailer full of Free People looks and fresh flowers for DIY bouquets. A team of brand ambassadors hosted quality conversations with shoppers about the Free People selection carried within Nordstrom, encouraged product engagement and social sharing, and drove traffic to the local stores.