Free People Tour

 

Markets

Santa Barbara, CA

Santa Monica, CA

Newport Beach, CA

San Diego, CA

Strategic Services

Mobile Tour

Event Production & Design

Product Promotion

Brand Strategy & Concepting

Custom Fabrication

Sponsorship Negotiation & Activation

Strategic Staffing

Graphic Design

Print Production

Digital Amplification

Traveling down the Pacific Coast Highway, OutCold boosted awareness for Free People at Nordstrom with a vintage rig that was made for Cali.  

The tour hit four Nordstrom-anchored open-air malls over two weekends with a vintage Jeep Willys truck and Airstream Bambi trailer full of Free People looks and fresh flowers for DIY bouquets. A team of brand ambassadors hosted quality conversations with shoppers about the Free People selection carried within Nordstrom, encouraged product engagement and social sharing, and drove traffic to the local stores.

Interested in an experience like this? Give us a shout!