To raise awareness and generate buzz surrounding six new Nordstrom Rack stores, OutCold launched a mobile tour to target the new markets.

A team of brand ambassadors aboard a branded vintage Volkswagen bus attended local events and hit high traffic areas to engage with potential shoppers. Consumers were encouraged to check out the product inside the bus and socially post using #shopgeniustour to receive a branded photo/coupon print and a pair of sunglasses.