Milk Truck

Market

Chicago, IL

Strategic Services

Product Promotion

Vehicle Design

Custom Fabrication

Event Production

Event Staffing

Graphic Design

Sponsorship Negotiation

 

To introduce A2 Milk to the Florida marketplace, OutCold launched a mobile sampling truck and team.

The campaign delivered product samples to consumers attending community events and to employees of prearrange corporate drop-off locations. In addition to direct sampling, this campaign worked to capture authentic consumer testimonials in the form of digital video content that was shared via social media and web. Over a six-week flight window, this campaign delivered 10,000+ unique milk trials, 24,000+ unique interactions and resulted in a complete sell out of product in participating retail locations. The content generated from this tour resulted in 2.5 million+ online impressions.

Interested in an experience like this? Give us a shout!