Beauty Meets Function

As they say in fashion, “One day you are in and the next day, you are out”. Marketing is no different. OutCold and Nordstrom BP dueled up to fabricate, design, and curate an interactive pop up shop at Beautycon that was totally ‘in’. Nothing is better than fashion experts guiding you through the latest trends and ‘must haves’ of the season. Especially when accessories, shoes, and clothing are all showcased on a stunning vintage teardrop trailer and freestanding displays. Guests could even make online purchases using onsite iPads. The only thing that could possibly add to this glam moment would be a photo shoot, right? RIGHT. A large custom succulent wall was designed, shipped and constructed off site to create a polaroid magic moment as consumers had the opportunity to look their best, in the best.