What is the number one amenity you look for in a hotel room?

According to a study done by Orbitz, the online travel booking site, millennials ranked plants as their top choice. We teamed up with Orbitz to help bring this millennial dream to life.

In order to create a plant-lovers oasis, we worked with the Garfield Park Conservatory to bring 600 live plants to the Kimpton Gray Hotel, located in the heart of downtown Chicago. We selected five rooms to completely transform into unique experiences - the palm room, the fern room, the desert room, the sugar room and the aroid room. Complete with a relaxation kit, organic scents and sounds of nature, the rooms captivated all of the senses - making for a perfect escape from the hustle and bustle of downtown. Each room was available for booking on Orbitz’s website as a part of the “Plant Pop Up.” For those unable to reserve a room fast enough, we custom-built a greenhouse in the hotel lobby so that everyone could take in the plants while they enjoyed happy hour. Plant-lovers from near and far jumped at the opportunity to book the weekend experience.

In a socially-shareable world, it’s important to spread your message in authentic and attention-getting ways. We teamed up with influencers, both locally and nationally, to share the word about the Orbitz Plant Pop Up. Their organic reach created buzz around the event and brand, causing the story to be picked up by local news outlets as well.

Part of our mission at OutCold is to connect brands with their consumers in authentic ways that stray from the ordinary. Working with Orbitz allowed us to create an unforgettable experience for the guests, connecting with them on a more emotional level than other booking sites are able to do. We encourage the same for all brands looking to grow their connection with their consumers!