Sampling Programs

staffing, food handling compliance, collateral design, storage & logistics

There’s no denying that we are living in a digital world. Anything and everything we could ever imagine is just a click away. So how do we choose? Online reviews, video reviews, TV, radio, social. While those things may influence us to sway one way or the other, the single best way to convince someone to purchase is to give them the opportunity to experience it for themselves. We’d be lying if we said we didn’t watch a bunch of reviews and unboxing videos, but at the end of the day what we’re all trying to interpret is what our EXPERIENCE will be with the product once we purchase it.

At OutCold, we give brands a platform to offer their product experience to their customer before they purchase. Product Sampling campaigns are a perfect demonstration of this. When given the option to try before you buy, we as humans feel more confident, comfortable and compelled to make a purchase.

Sweet Earth

Sweet Earth is a California-based company that focuses on providing healthy and natural frozen food options. In order to show just how fresh a frozen pizza can be, our team served samples to consumers straight out of the TurboChef oven in the food truck. Brand ambassadors served as the connection between the brand and the consumers, educating them on the healthy ingredients that make up Sweet Earth pizza. This sampling program engaged customers at festivals, events and retail partner locations.

Foxtrot

To deliver their brand messaging and drive sales, we utilized an International Metro, a field team and a hyper targeted routing schedule to reach the Chicago target. One of the best things about this campaign? Free delicious afternoon pick-me-ups handed out all over town. Showcasing their new iPhone app, consumers were urged to sign-up using their email address, and test it out on iPads located on the vehicle, all while trying different Foxtrot products as they engaged with the tour staff.

Frontera

The Frontera tour was strategically routed near local hot spots from breweries and boutiques to radio and television stations, while also developing relationships with national retail partners like Kroger, Whole Foods, Albertsons and more. The activations were scheduled to align with in-store merchandising and new product launches to help drive awareness and sales.